Strategic Management Analysis The Thomson Travel Group PLC Essay

Strategic Management Analysis The Thomson Travel Group PLC - Essay Example The company in 2002 changed its formal name from Thomson Holidays Limited to TUI UK, Ltd. Presently it is operating as Thomson Holidays, a brand of its parent company TUI Travel Plc. delivering their services to vacation travel retailers. It is primarily a UK based group serving both travel and tourism packages in the national as well as international markets. The group operates its air-line services in European region, Australasia, Asia, the Middle East, and America, employing nearly 18000 people at present. (Bloomberg L.P., 2010). Apart from airlines the group also owns a number of cruises named as Thomson Cruises, offering lower cost Europe tour through water. Additionally, the group also feature many holiday resorts to serve their customers a cheaper and comfortable holiday experiences. With a difference to the prospects of mere holiday packages, the group has also destined its path in publishing several magazines and brochures defining the types of packages offered and there pricing thereof giving its advertisement sector an effective touch. Some of the published magazines are, Thomson Destinations and Summer Sun, Thomson Destinations Florida among others (My Holiday Co. 2010).